HGTV’s Drew & Jonathan Scott Team Up with Ben & Erin Napier on a New Project
In an exciting development for fans of home improvement television, Drew and Jonathan Scott, famously known as the Scott brothers from HGTV’s “Property Brothers,” are expanding their creative footprint by collaborating with Ben and Erin Napier, the beloved stars of “Home Town.” Their partnership is set to take shape through a brand management agency called BrandJourney, aimed at elevating their brand presence and aligning with Erin and Ben’s recent multi-year agreement with HGTV.
BrandJourney: A New Venture
BrandJourney marks a significant step in the Scott brothers’ ongoing endeavor, Scott Brothers Global. Drew and Jonathan’s enthusiasm for this new partnership is evident as they seek to help various brands within the home and lifestyle sectors flourish. With their impressive track record of generating over $3 billion in merchandise sales over the past decade, the Scott brothers bring a wealth of experience and insight to the table.
The core mission of BrandJourney is to turn home brands into recognizable household names. Their offerings will include a variety of services such as licensing, brand management, creative direction, marketing strategies, and content production. Drew expressed his admiration for the Napiers as trailblazers in the home improvement community, highlighting their shared vision of inspiring quality, affordable American-made products that enhance living spaces.
Collaboration Goals and Principles
One of the primary objectives of this collaboration is to focus on supporting local manufacturing while introducing exceptional products to consumers. Erin Napier conveyed that their joint effort aims to enrich homes across the country, filled with crafting elements that reflect authentic American craftsmanship. The Napiers’ dedication to quality resonates deeply with the ethos of BrandJourney.
The partnership is also positioned to benefit other brands, such as Erin & Ben Co. and Stephen Brown’s Glitterville Studios, helping them gain greater recognition and success. By leveraging the Scott brothers’ extensive experience in creating successful product lines, BrandJourney is poised to be an instrumental resource for brands looking to navigate the home and lifestyle market effectively.
A Friendship Beyond Business
Beyond the professional aspects of their partnership, the Scott brothers and the Napiers share a deep-rooted friendship. The two couples fostered their bond during a vacation in Los Angeles in 2023, where they enjoyed time together and exchanged stories about their journeys in the world of home renovation. This personal connection adds a unique dimension to their collaboration, making it more than just a business venture.
As both duos continue to grow their respective brands, fans can look forward to engaging content that showcases the synergy between them. The Napiers’ “Home Town” is entering its eighth season, eagerly anticipated by fans, while Drew and Jonathan’s “Celebrity IOU” is set to premiere soon, promising more moments of creativity and inspiration.
This partnership not only marks a significant milestone for Drew and Jonathan Scott and Ben and Erin Napier but also represents a celebration of teamwork and innovation in the HGTV community. Expect to see a wave of new projects, products, and heartwarming moments from this dynamic alliance.
For more updates on their exciting journey and insights into home improvement trends, stay tuned and visit their respective social media channels!
