Was it idea theft? Malia Obama, offspring of ex-President Obama, is getting criticized for her new Nike commercial, which came out in May 2025 and bears a strong resemblance to indie filmmaker Natalie Jasmine Harris’s film Grace, leading to accusations of plagiarism.

Malia Obama Accused of Copying Indie Filmmaker for Nike Ad: ‘Strikingly Similar’

Malia Obama has recently found herself at the center of controversy following allegations that she may have copied elements from indie filmmaker Natalie Jasmine Harris in a Nike commercial she directed. The advertisement features two young Black girls engaging in a playful game of pat-a-cake and is reported to bear notable visual similarities to Harris’s 2024 short film titled “Grace.”

Harris, who crossed paths with Malia at the Sundance Film Festival, where both were showcasing their creative projects, expressed her disillusionment upon viewing the Nike ad. She pointed out that the resemblance is not only thematic but also extends to specific technical elements such as camera angles, shot compositions, and even color schemes—all of which she described as “shocking” and “heartbreaking.”

Concerns About Originality in Filmmaking

The core of Harris’s critique revolves around the larger industry dilemma regarding originality and the opportunities afforded to independent artists. She emphasized that her discontent is less about Malia personally and more about a pervasive industry trend where popular names overshadow emerging voices. Harris’s concerns reflect a broader frustration with how commercial projects often support well-known personalities at the expense of innovative storytelling from lesser-known creatives.

In her statement, Harris reiterated the need for established brands to recognize the creativity and unique visions of independent filmmakers. Given Malia’s unique position as the daughter of a former president, many have speculated that her directorial debut will draw considerable attention regardless of its originality. This, Harris feels, not only suppresses diversity in storytelling but also distracts from the successors of fresh narratives that can stem from less mainstream perspectives.

Malia’s First Steps into the Industry

Malia Obama is embarking on a journey to carve out her own identity in the film industry, largely aiming to move beyond the confines of her hereditary reputation. To mitigate the “nepo baby” label—which refers to the advantages some offspring of high-profile individuals enjoy—she has opted to use a stage name for her filmmaking endeavors. This initiative is part of a broader campaign that includes promoting her own shoe design in collaboration with Nike.

Despite the accusations, neither Malia nor Nike has publicly addressed the allegations of copying. The lack of a response has left many wondering how the situation will unfold and whether there will be any acknowledgment of the criticism Harris has raised.

The Broader Implications of This Controversy

This incident serves as a significant touchpoint for ongoing conversations regarding originality and authenticity within the creative industries. The tension between established names and rising talents highlights the hurdles that new creators often face while trying to establish their footprint in a marketplace dominated by familiar faces. As the world increasingly consumes visual content, the demand for unique voices becomes even more pressing.

Furthermore, this discourse raises questions about accountability and recognition within the film industry. If prominent figures such as Malia Obama do not openly engage with these discussions, there’s a risk that the challenges faced by independent artists will continue to be overlooked. How filmmakers navigate these complexities could have lasting repercussions on the diversity and innovation evident in future creative works.

As the conversation continues to evolve, it’s crucial for both established and emerging voices in the arts to advocate for a more inclusive space that celebrates originality. Maintaining transparency and fostering collaborations that elevate lesser-known artists can lead to a richer, more diverse media landscape that benefits everyone involved.

For those interested in supporting independent creatives, consider reaching out to and promoting lesser-known filmmakers and their projects. Engage in conversations around originality and ethical practices in the industry to help cultivate an environment where every storyteller can thrive.

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